In 2006, inventor and current CEO of Surprise Drinks, Pavel Dlouhy, developed a patented system of a drinkable beverage in a bottle with a toy hidden in a capsule attached to the bottle - Drink&PlayTM.  Dlouhy’s inspiration for the bottle originates from the vision of his wife who was pregnant at the time with their first child.

Pregnancy of his wife Kamila inspired him to create "pregnant bottle" in the shape of woman expecting a baby.

Surprise Drinks company was created in 2009 as the joint venture between the inventor of the concept - Dlouhy and experienced investors from the Netherlands and USA of which some are former executives of Coca Cola, Heineken, Nestlé, etc. This partnership lead to distribution in most of the European countries, as well as the USA, Australia, South Africa, Asia, and many others.

Surprise Drinks is a proud supplier of the leading retailers in the USA (Walmart), Poland (Biedronka), Switzerland (Migros), Australia (Caltex), Germany (Schwarz group), Lidl (Czech republic) and many others.

Mr Dlouhy approached the Walt Disney Company soon after his Surprise Drinks company was created and his bottling plant was up and running. The Walt Disney Company granted the first licenses for Surprise Drinks in Europe.

The heritage Disney brands along with all the up-and-coming licenses associated with Disney have elevated Surprise Drinks to one of the top-selling children’s beverages in Europe.

At present Surprise Drinks company collaborates with practically all big licensors – film and toy companies – next to Walt Disney also Viacom (Nickelodeon), Universal Studios, Hasbro, Marvel, Sony, etc.