Our Story

Founded in 2009, Surprise Drinks was built on an innovative concept developed in 2006 by our founder and CEO, Pavel Dlouhý: a drink with a collectible toy hidden in a capsule attached to the bottle. This unique concept, Drink&Play™, combines refreshment with the excitement of play.

Global Presence

From our European beginnings, we have expanded into international markets across Europe, the US and Australia. We proudly supply leading retailers, including Walmart, Target, Biedronka, REWE, Tesco and others.

World-Class Licensing Partnerships

Our partnership with The Walt Disney Company marked an important milestone in our journey. Today, we collaborate with leading entertainment and toy companies, including Disney, Nickelodeon, Universal, Hasbro, Mattel, and Sony.

Bringing Drinks and Play Together

By combining beverages with popular characters and collectible toys, we create distinctive products that bring fun and excitement to children and families around the world.